BC Business April 2002
The Beginner's Guide to Self-Promotion
Dress the Part
You're clever, you're talented, you're gung-ho. A good start but not enough to take you where you really want to go...
As the Bard himself once said, all the world's a stage. Assuming that's true and unless you want to be mistaken for one of the ushers, you'd better be prepared to dress for your part.
So how do you do that? Well, they say hemlines rise and fall with the stock
market. (Do you need more information than that? You do?) According to the pre-eminent
fashion meisters, when the market tanks, so-called office casual went down with
it. You don't have to wear 'power suits' anymore (unless you're a lawyer of
course) but that T-shirt-khakis-and-sandals scene is definitely passe. Here's
a good rule of thumb courtesy of Diana Kilgour, a "personal style and image
consultant", who will teach you all you need to know about things sartorial.
These days, she says, "People who wear suits look like management; people who
mix and match look like support staff." Any questions? If so, you might want
to hire Kilgour... or find a tailor or seamstress you trust and rely on his
or her judgment.
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